From being in debt of 1.9 billion to becoming the top-selling brand of men's clothing on Douyin, his journey of comeback.

Chen Nian,

"From a business tycoon to being in debt of 1.9 billion, Chen Nian spent ten years creating the TV series 'The Story of Empress Zhenhuan' (a drama depicting the power struggles among the empresses of an ancient royal family).

At the age of 50, he turned to live streaming and reached new heights.

His scholarly nature is a kind of wealth accumulated through not being arrogant in the face of success and not being discouraged in the face of adversity."

He confessed that "If Lei Jun didn't rescue me, I would have committed suicide already." 

He paid off 1.9 billion in debts within 10 years.

Chen Nian was a very bookish person.

He was born in a rural area of Shanxi Province. His father was the only one in the area who was admitted to Peking University, and his mother was the daughter of a high-ranking official in Beijing. However, his parents divorced after his birth.

He was raised by his elderly grandmother in the countryside.

After graduating from university, he served as the editor-in-chief of "Good Books" and founded magazines such as "Book Review Weekly".

Later, he and his friends founded Yuexiu.com and achieved great success, being acquired by Amazon for 75 million US dollars.

In 2007, he continued his entrepreneurial journey and founded the clothing brand VANCL.

In 2009, VANCL's revenue reached 300 million yuan. In 2010, this figure increased to 1.8 billion yuan. He had intended to continue achieving a revenue of 10 billion yuan, but due to the aggressive expansion and the failure to keep up with internal management, the enterprise became out of control...

There were 2 billion yuan worth of inventory accumulated, and suppliers owed him over 1 billion yuan. He went into debt...

Fortunately, the CEO of Xiaomi Technology, Lei Jun, was his friend and generously invested 100 million US dollars, enabling him to make a comeback.

Through live-streaming and e-commerce, he repaid 1.9 billion debts within 10 years. Chen Nian was fortunate and survived.

But how many people fell and never got up again... . He fell down and then got up, just like a perfect parabola. It turns out that life can indeed be so wonderful...

When young, I foolishly believed that life was like an upward-sloping trend that would only get better and better. I carelessly and recklessly wasted my youth. Little did I know that as I grew older, I would realize that life is actually full of twists and turns, with ups and downs.

Most people lost the vigor of their youth and became depressed, choosing to give up and sink into despair. Very few people like Chen Nian managed to rise again. That's why it seems so inspiring and makes people feel awe.

I often wonder if the stock market's fluctuations are very similar to the course of life. The stock market's ups and downs may not last forever in terms of rising or falling. When it rises, it will fall for a while, and when it falls for a long time, it will rise again. It keeps going up and down, never stopping.

Our lives are the same. Peaks and troughs are the norm. The key is how we face them... Like Chen Nian, life is truly extremely beautiful... - Falling into a trough doesn't mean sinking; taking a deep dive and then emerging on the shore, continuing to be wonderful, just like the stock market's magnificent reversal when it reaches the bottom.

However, the process of falling into a low point is so painful. But if you can get through it, dawn will come. But many people collapse before dawn...

Recalling that sentence: "I really wish I could be young again, with my current mind, with my current experience, with my current clarity. The true miracle of life is to be reborn at the starting point with the accumulated experience."

 

Whether it's a peak or a trough, they are all part of life. So for Chennian, when he is at the peak, he enjoys it; when he is in the trough, he doesn't collapse or give up.

Doing things quietly has become his philosophy for enduring the risks of life over the years.

This mindset, Chenian believes, was given to him by reading.

To this day, Chenian streams live until the early hours of the morning and still reads until 4 or 5 in the morning.

This is his hobby and also the source of his philosophy for dealing with life. What we need is this clear understanding: to accept the parabolic curve, to face the trough calmly, not to be discouraged, not to give up. To prepare for the rebound, for the brilliance of life...

 

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